Dreams Unreal – Special Offer

Limited time promotion:  $39.95 regular price – 10% members discount + $6 media mail rate shipping


Experience one of the benefits of membership when you purchase Dreams Unreal online. For a limited time, EVERYBODY gets the 10% Members Discount (online purchases only). This beautiful, 392 page hardcover book is the companion publication to the Albuquerque Museum exhibition, Dreams Unreal: The Genesis of the Psychedelic Rock Poster.


No additional member discount for this promotion.




Dreams Unreal
The Genesis of the Psychedelic Rock Poster
By Titus O’Brien


The music scene that sprang up across the Bay Area from 1965 to 1970 was energetic, immensely creative, and loudly outspoken. Bands needed theaters to play in, music promoters needed to get the word out about the shows, and a group of talented young artists producing dreamy, free-form work needed a medium of expression. Thus was born the psychedelic rock poster, one of the most explosively inventive, instantly recognizable, and profoundly influential aesthetic movements of the last century. A group of young visual artists provided perfectly trippy visuals to accompany soundtracks by bands like the Grateful Dead, Jefferson Airplane, Santana, the Doors, and many more. These artists—including Lee Conklin, Rick Griffin, Alton Kelley, Bonnie Maclean, Victor Moscoso, Stanley Mouse, Wes Wilson, and others created a new artistic genre: the collectible rock concert poster. Some are household names today while others are largely forgotten, but the poster art that gave visual life to the amazing music lives on in Dreams Unreal.


“Most rewarding are the book’s beautifully printed images. The high-quality color reproductions on heavyweight paper pop off the book’s oversized pages.”—Bruce Austin, New York-Pennsylvania Collector



200 color plates, 50 figs.
Published by University of New Mexico Press in association with the Albuquerque Museum.
9 x 11 in. 392 pages. Hardcover
January 2020

Dreams Unreal – Special Offer

Additional information

Dimensions 11 × 9 × 2 in